At the Winston Terrell Group, we understand that growing enrollment is one of the most pressing challenges for public school superintendents and school boards. With years of experience partnering with school districts across Indiana, we specialize in creating tailored marketing and communications strategies that help you attract and retain students, making your district the top choice for families.
Community Surveys: A Tool to Boost Enrollment
Since 2017, the Winston Terrell Group has supported numerous school districts in gaining valuable insights through community surveys. These surveys play a pivotal role in shaping strategies to increase enrollment by uncovering the community’s perceptions, priorities, and needs.
We will collaborate closely with you, your administrators, staff, and board members to develop a set of 12-15 targeted questions. These questions will be designed to:
Gauge Community Perception: Understand how district leadership is viewed and identify areas where trust and communication can be strengthened to enhance your district’s appeal.
Increase Awareness of School Funding: Assess the community’s understanding of funding needs and their impact on school programs, helping to create more informed and engaged advocates for your district.
Highlight Educational Program Strengths: Determine how well the community understands your academic and extracurricular offerings, providing insights into how to better market these programs to prospective families.
The data collected will enable your district to:
Identify Key Drivers for Enrollment Decisions: Learn what matters most to families when choosing a school, from program offerings to school reputation and student safety, to tailor your messaging accordingly.
Address Misconceptions and Concerns: Use survey feedback to proactively address any misconceptions or concerns that might deter families from enrolling, particularly those posted via social media.
Refine Outreach Strategies: Pinpoint the best ways to communicate the unique strengths of your schools to prospective families.
Build Stronger Relationships with the Community: Demonstrate that your district values community input, fostering partnerships, goodwill and engagement that can translate into increased enrollment.
By leveraging these surveys, conducted by phone, we help districts not only understand your community better but also act on the insights to make your schools the first choice for local families. Let’s work together to turn community feedback into actionable strategies that drive enrollment growth.
Why Partner with Winston Terrell Group?
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Our strategies are designed with one goal in mind—helping you attract and retain students.
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Target families most likely to choose your schools.
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Build trust and engagement through authentic and consistent communication.
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Benefit from decades of experience helping school districts grow and creating positive messaging for Indiana school districts.
Engaging Email Campaigns
Our email communication strategies deliver tailored messages that highlight your district’s academic programs, extracurricular opportunities, and unique offerings. By reaching households directly, we create meaningful connections that drive enrollment. Our firm maintains a database of over 4.6M records of Hoosiers that include their names, addresses, cell and landline numbers, demographic data along with many of their email addresses.
Monthly E-Newsletters
Stay at the forefront of families’ minds with monthly e-newsletters that highlight student successes, district achievements, and upcoming events. These updates enhance your district’s reputation and keep prospective families informed. After each email is sent, we provide you with detailed analytics, including open and click rates, to help you track engagement and measure impact.
Social Media Engagement
Social media platforms are essential tools for reaching today’s families. We create dynamic, engaging content that highlights what makes your schools special, generating excitement and fostering interest among prospective parents and students. We also monitor social media sites, including local “chatter” and NextDoor platforms to provide you with community discussions about your schools.
Compelling Direct Mail Campaigns
Our direct mail solutions combine eye-catching designs, personalized messaging, and QR codes linking to enrollment information. These campaigns deliver your message straight to families’ homes in a way that feels personal and inviting. For example, we can provide targeting information of those households with children who are pre-school age. That information can be used to recruit students for your elementary schools.
Marketing Collateral for Enrollment Events
Whether it’s an open house, school fair, or community event, we create professional materials that present your district’s strengths and vision. These tools are vital in leaving a lasting impression on prospective families.
Proven Expertise Working with Public Schools
With a track record of success in boosting enrollment for over 80 Indiana school districts, we bring experience and insight to every engagement. Our strategies are tailored to the unique needs of your community, ensuring maximum impact.
Start Growing Your Enrollment Today
Let us help you make your district the first choice for families in your community. From strategic planning to creative execution, the Winston Terrell Group is your partner in success.